Agile Retail, Simplified
Global Retail Business Development Manager
Internet of Everything, Digital Business, Retail, Mobility, Security
Our focus at NRF this year is taking advantage of the retail “moments that matter most!” We are bringing to life what those moments might look like with a life-size board game- showing how retailers can bring it all together in the quickest and simplest way possible.
A flash in the pan... Today’s shoppers are bombarded with a litany of legacy sales and marketing techniques that have been digitally re-skinned, mashed up against groundbreaking innovations that may or may not have staying power. All of this constant noise results in the attention span of consumers around shopping to be the equivalent of a flash in the pan. It’s wildly unclear what exactly the winning engagement strategy for shoppers looks like three years from now. Even looking one year out, it’s still anyone’s guess.
Thankfully, several things are crystal clear. It’s all about what shoppers wants now, how they want to engage, retail is digital and the shopping experience next week won’t look like it does today.
When online retail started, the FMOT (first moment of truth when you physically touched the product) began to be preceded with the ZMOT, the “zero” moment the when customers started researching and learning about products using on-line tools outside the store. The physical store is still critical for FMOT, as only 10% of global retail sales happen exclusively through digital channels. However, digital commerce has forever changed shoppers’ expectations. So what is next? The NMOT? The negative moment of true? Well, that has two inherent flaws in its implications… 1) anything with the word negative in it can’t be seen as a good thing by anyone and 2) we haven’t invented time travel yet, so it’s a bit too far-fetched to think that we can go back one more step in time from the zero moment.
With that said, I propose the next evolution of shopping is the VMOT, the virtual moment of truth that can happen virtually anywhere, at any time and virtually in multiple dimensions. The VMOT is likely for the retailer that the next competitor or experience they will contend with will also come from virtually anywhere at any time. With digital retail now fully being embraced and leveraged inside the brick-and-mortar store, its digital foundation is more important than ever.
At Cisco we have been working feverishly to take the complexity out of Agile Retail. Building a platform of technologies, API’s, open source, partners and inherent potential that truly can scale for retailers of all size and expertise. Our Cisco Digital Store, making a repeat appearance this year at NRF, is the world of digital, agile retail—simplified. Our pop-up store, “Stop, Shop and GO”, will bring new meaning to the phrase “seeing is believing.” With our life-size board game in one half of the booth, retailers will be able to see what the VMOT can look like today, and specifically how it can be fully integrated into their brand experiences both in and out of store. On the other side of our booth, our mission control center will pull back the curtain on the capabilities that deliver our engaging experiences, generating unbelievable insights and truly positioning retailers to deploy new experiences, pivot on ideas faster than ever before and truly simplify their version of Agile Retail.
Come see us at NRF (booth #2254), and take a walk through how you might capitalize on the moments that matter most!