You Don’t Have to be Amazon to Create a Frictionless Retail Experience
Internet of Everything, Digital Business, Retail, Core Networks, Security
Source: Kathryn Howe
The new normal in retail comes down to one simple concept, ease of purchase. The longer the list of obstacles that stand between your product and your customer, the less likely your customer is to complete a transaction or return for another. But let me let you in on a secret. Its okay, you can still thrive even if you’re not Amazon.