Digitizing the Customer Experience: Are We There Yet?
Internet of Everything, Digital Business, Retail, SMB
Source: National Center for the Middle Market
Experts agree that a superior customer experience is no longer a nice-to-have; it’s a must have. And in a world where technology plays an increasingly starring role in all touchpoints along the customer journey, digitally-savvy companies have a competitive edge. Yet, many businesses struggle to find ways to meaningfully connect with their customers on digital platforms. Middle market firms, in particular, face challenges when it comes to integrating digital solutions into the customer experience.