Consumer 2020: Cisco DNA Enables a New Generation of Retail and Experience Strategies
Internet of Everything, Digital Business, Retail, Core Networks, Mobility
Source: Brian McDonald
Leading into 2020, picture a world where Millennials are the shoppers in store with THEIR kids, and Gen Z, your teenagers, the “partial attention generation”, is the new growth demographic for retailers. So the definition of consumers is changing: technology-driven shifts empower customers, guests and fans to assume a greater, if not complete, role in designing and directing their own products and experiences.