Between Your Expectations & Fulfilling Your Goals There's a Bridge
President Latin America & Senior Vice President in the Americas
Thought Leadership, Education, Innovation
From the beginning, Cisco has always been about connection. Connecting the unconnected brings people, places and things together. It lets a grandmother connect with her grandchildren, a job applicant connect with a hiring manager, a car connect with its driver, a bank connect with its customers, a government connect with its people, and more. But starting in 2019, Cisco has a new focus. We’re looking for ways to solve global problems by connecting people, ideas, and technology too.
Our “Bridge to Possible” campaign draws on our legacy and reflects upon how our technology, our people, and our business makes life better by building bridges between people, places and things, between hope and possibility. If you can imagine it – we will build a bridge to get you there!
I have seen this bridge make incredible things possible in Latin America. Hope for better medical care in remote areas has become possible through Telemedicine. Hope for safer streets in our large cities has become possible through Cisco’s Smart City technology. And hope for a better future has already become a reality for 2 million Latin Americans through their participation in the Cisco Networking Academy, since its inception in 1997.
Just ask Uriel Bayona, who had a very difficult childhood in Durango, Mexico. From a young age, he knew he wanted a better life for himself. The odds for him to succeed were not good, but Cisco built a bridge for him that changed his life. He sold sweets cooked by his grandma on the street and managed to scrape together enough money for an education at the Polytechnic University of Durango, where he learned Cisco networking skills through the Cisco Networking Academy. These skills turned him into an in-demand freelance networking expert, which led to several other jobs. Today, he oversees the network for the State of Durango’s Superior Court of Justice. He is also attending graduate school and working towards becoming a Cisco Networking Academy instructor. Now, he is helping others do the same, uplifting them with his inspiring story of turning hope into possibility.
Bayona’s story is just one of thousands in Mexico and beyond. Training in critical digital and networking skills has made a better life possible for so many people who would otherwise not have had such an opportunity. By bridging the gaps that separate us from each other and what we want to achieve, we can go places we never could have gone alone.