Tech Lets Shoppers Say ‘Optimize Me’ When Ordering Groceries
Internet of Everything, Digital Business, Retail, Core Networks, Mobility
Source: Al McClain
The line between digital and physical shopping continues to get fuzzier. At NRF’s “Big Show” last week, Cisco showcased a concept called “Optimize Me” within its fictitious Stop, Shop & Go store. Rather than the shopper buying everything online and picking it up in store (BOPIS), this scenario allows the shopper to save items in a grocer’s smartphone app as they go about their regular activities. They add items to a virtual shopping list as they think of what they need and then select “optimize me” within the app when they are ready to head to the store.