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Tech Lets Shoppers Say ‘Optimize Me’ When Ordering Groceries

Tech Lets Shoppers Say ‘Optimize Me’ When Ordering Groceries
The line between digital and physical shopping continues to get fuzzier. At NRF’s “Big Show” last week, Cisco showcased a concept called “Optimize Me” within its fictitious Stop, Shop & Go store. Rather than the shopper buying everything online and picking it up in store (BOPIS), this scenario allows the shopper to save items in a grocer’s smartphone app as they go about their regular activities. They add items to a virtual shopping list as they think of what they need and then select “optimize me” within the app when they are ready to head to the store.
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Tech Lets Shoppers Say ‘Optimize Me’ When Ordering Groceries

January 24, 2019
  • Press Release

  • 113

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  • Internet of Everything, Digital Business, Retail, Core Networks, Mobility

Tech Lets Shoppers Say ‘Optimize Me’ When Ordering Groceries

Source: Al McClain

The line between digital and physical shopping continues to get fuzzier. At NRF’s “Big Show” last week, Cisco showcased a concept called “Optimize Me” within its fictitious Stop, Shop & Go store. Rather than the shopper buying everything online and picking it up in store (BOPIS), this scenario allows the shopper to save items in a grocer’s smartphone app as they go about their regular activities. They add items to a virtual shopping list as they think of what they need and then select “optimize me” within the app when they are ready to head to the store.

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