Cisco Americas Networkhttp://americas.thecisconetwork.com/rss/Recent AnnouncementsSun, 16 Jun 2019 23:53:44 -0700Network Infrastructure: The Key to Retail Modernizationhttp://americas.thecisconetwork.com/site/content/lang/en/id/10619To paraphrase Mark Twain, the death of traditional retail has been greatly exaggerated. A majority of goods transacted in the U.S. in 2018 were sold in brick-and-mortar stores, according to all available analysis. But, of course, traditional retailers cannot ignore the constant disruption occurring in their industry. Digital’s share of retail has nearly tripled in a decade.2019-06-11http://americas.thecisconetwork.com/site/content/lang/en/id/10619/ The Retail Moments That Matter Most — "Optimize Me"http://americas.thecisconetwork.com/site/content/lang/en/id/10537Retail is not what it used to be. With so many new, enriching and interesting things to do in this world, traditional shopping just doesn’t have the shine it used to. Consumer expectation and interest have shifted from browsing and pondering what they might be interested in, to making split-second decisions and moving onto the next thing. Shoppers are increasingly mobile, hopping channels frequently. 2019-05-21http://americas.thecisconetwork.com/site/content/lang/en/id/10537/ A Look at What Cisco’s Fully Integrated Retail Store Can Do http://americas.thecisconetwork.com/site/content/lang/en/id/10123A prototype store set up at NRF 2019 combines digital and physical store experiences to help customers find items and streamline purchases while improving visibility for store associates. 2019-02-12http://americas.thecisconetwork.com/site/content/lang/en/id/10123/ A Day in the Life of a Digital Shopperhttp://americas.thecisconetwork.com/site/content/lang/en/id/10113Cisco's NRF 2019 booth had customers experiencing a comprehensive journey with scan-and-go checkout, immersive digital signage, end-to-end shopper analytics and more. Check out this virtual tour of our Stop, Shop & Go concept today! 2019-02-08http://americas.thecisconetwork.com/site/content/lang/en/id/10113/ AI-fueled Verizon Digital CX Targets Virtual Contact Centershttp://americas.thecisconetwork.com/site/content/lang/en/id/10065Verizon, one of the leading telecommunications vendors, entered the customer experience software space with Verizon Digital CX, a new suite of products aimed at enterprise and SMB contact centers. The New York-based telecom vendor unveiled Verizon Digital CX at the National Retail Federation's NRF 2019 conference on Jan. 14, and it said customers can license the product immediately. 2019-01-28http://americas.thecisconetwork.com/site/content/lang/en/id/10065/ NRF 2019: What I Saw and Felt at the Expohttp://americas.thecisconetwork.com/site/content/lang/en/id/10066Being at NRF, no matter how many years you've attended and have collected good tips for optimizing your content, you're sure to feel that sense of forgetting important things! With so many simultaneous lectures, areas of innovation, startups and parallel actions, the script must be studied well before. On the second day of the event, in front of more than 700 exhibitors, it is a challenge to be on time, in the right place!2019-01-28http://americas.thecisconetwork.com/site/content/lang/en/id/10066/ NRF 2019: Big Brands Come Together to Use Blockchain Technology and Provide More Attractive Experienceshttp://americas.thecisconetwork.com/site/content/lang/en/id/10068BLOCKv will work with CataBoom, Intel and other leading retail brands to launch Project NGAGE, an initiative led by Intel that will demonstrate how digital objects are gamified in blockchain. Its goal is to provide much more attractive customer experiences and have the potential to initiate a new era in retail marketing at the NRF 2019 Retail's Big Show.2019-01-28http://americas.thecisconetwork.com/site/content/lang/en/id/10068/ Innovation: Cisco Innovation, Technology and Development Arrives at the National Retail Federation 2019http://americas.thecisconetwork.com/site/content/lang/en/id/10060The Digital Transformation is no longer something only linked to companies, but it is increasingly related to the internal customer, end user, business processes and customer experience. That is why, every day it becomes more necessary for companies not only to use new technologies but also to develop a business strategy based on increasingly demanding expectations from their customers. Strategies must seek to unite the digital and physical world through consistent, memorable experiences that ultimately achieve customer loyalty.2019-01-25http://americas.thecisconetwork.com/site/content/lang/en/id/10060/ Tech Lets Shoppers Say ‘Optimize Me’ When Ordering Grocerieshttp://americas.thecisconetwork.com/site/content/lang/en/id/10054The line between digital and physical shopping continues to get fuzzier. At NRF’s “Big Show” last week, Cisco showcased a concept called “Optimize Me” within its fictitious Stop, Shop & Go store. Rather than the shopper buying everything online and picking it up in store (BOPIS), this scenario allows the shopper to save items in a grocer’s smartphone app as they go about their regular activities. They add items to a virtual shopping list as they think of what they need and then select “optimize me” within the app when they are ready to head to the store.2019-01-24http://americas.thecisconetwork.com/site/content/lang/en/id/10054/ NRF 2019: The Promise of Surveillance Data for Retail Operationshttp://americas.thecisconetwork.com/site/content/lang/en/id/10056Surveillance cameras are in nearly every physical store, from the smallest bodega to the largest big-box retailer — and they’re always running, gathering info on the goings-on in brick-and-mortar locations around the clock. But, are retailers using these tools to their fullest extent? Likely not, according to George Bentinck, product manager at Cisco Meraki, who spoke at NRF 2019: Retail’s Big Show on Tuesday, Jan. 15, alongside George Howard, IoT Business Architect at CDW, in the session “Enhanced Video Surveillance Turns Sight into Insights.”2019-01-24http://americas.thecisconetwork.com/site/content/lang/en/id/10056/ Retailers Should Tap Into Technology to Create Magic Moments for Consumershttp://americas.thecisconetwork.com/site/content/lang/en/id/10059As technology innovation changes at the speed of light, retailers are working hard to build up the customer experience, both online and at brick and mortar. At the intersection of the digital and physical retail space are "magic moments." Presenting at the National Retail Federation's NRF 2019: Retail's Big Show, technology giant Cisco highlighted three magic moments from around the globe. In the Americas, it is the merging of online and in-store; in Asia, mobile is a way of life; and in Europe, it is synchronized inventory and pricing.2019-01-24http://americas.thecisconetwork.com/site/content/lang/en/id/10059/ Agile Retail, Simplifiedhttp://americas.thecisconetwork.com/site/content/lang/en/id/9963Our focus at NRF this year is taking advantage of the retail “moments that matter most!” We are bringing to life what those moments might look like with a life-size board game- showing how retailers can bring it all together in the quickest and simplest way possible.2018-12-19http://americas.thecisconetwork.com/site/content/lang/en/id/9963/ Making The Retail Moments That Matter Most Positively Contagioushttp://americas.thecisconetwork.com/site/content/lang/en/id/9867Flu season is upon us and catching the bug is not all that has shoppers concerned this winter. Standing in long lines, not being able to find an associate to help or arriving to the store only to find a product out of stock are too often still a reality during the holiday season. It is no surprise that shoppers are in search of effortless experiences that provide much-needed transparency and can save them time. And we all know that when experiences cut the friction out of the shopping equation, customers are more likely to come back for more. 2018-11-26http://americas.thecisconetwork.com/site/content/lang/en/id/9867/ You Don’t Have to be Amazon to Create a Frictionless Retail Experiencehttp://americas.thecisconetwork.com/site/content/lang/en/id/9852The new normal in retail comes down to one simple concept, ease of purchase. The longer the list of obstacles that stand between your product and your customer, the less likely your customer is to complete a transaction or return for another. But let me let you in on a secret. Its okay, you can still thrive even if you’re not Amazon. 2018-11-20http://americas.thecisconetwork.com/site/content/lang/en/id/9852/ How to Empower Your Workforce to Create Repeat Loyalistshttp://americas.thecisconetwork.com/site/content/lang/en/id/9785No industry faces disruption as acutely as retail right now. Online-only retailers are challenging every piece of a retail puzzle that has not changed much in the last century. How do traditional retailers grow market share and revenue? Upon first glance, faster shipping and more customized in-store experiences seem like the most obvious answers. There is one critical component that retailers tend to overlook, however: workforce productivity. 2018-11-08http://americas.thecisconetwork.com/site/content/lang/en/id/9785/ Retail’s Missing Gap to a Brighter and More Sustainable Futurehttp://americas.thecisconetwork.com/site/content/lang/en/id/9775Retail is moving towards a new digital model that is expedited by all the various digital technologies, IoT capabilities and consumer expectations taking the stage. However, many retailers are faced with unexpected hurdles and challenges during this process of change and transformation. 2018-11-06http://americas.thecisconetwork.com/site/content/lang/en/id/9775/ Must do for Retailers: Driving Innovation While Protecting the Enterprisehttp://americas.thecisconetwork.com/site/content/lang/en/id/9425Brick-and-mortar retailers are standing at a crossroads – the intersection of innovation and security. Amid all the disruption happening in this sector, retailers also face significant security threats from both the cyber sphere and inside their physical stores. 2018-08-09http://americas.thecisconetwork.com/site/content/lang/en/id/9425/ Digital Transformation in Retail, how Cisco and its Partner Ecosystem are Transforming the Cisco Store!http://americas.thecisconetwork.com/site/content/lang/en/id/9049Envision if you will that it’s January 15th, 2012, and I am a week into my career at Cisco. On this day I would make my maiden voyage to the Cisco world headquarters in San Jose, CA. I would do all the new employee stuff, like getting my badge, laptop, and other meet and greet items that day. I would also take a trip to the Cisco store to get the latest swag they had to offer. 2018-06-27http://americas.thecisconetwork.com/site/content/lang/en/id/9049/ Technology Encourages Customers to Spend More Time at the Mallhttp://americas.thecisconetwork.com/site/content/lang/en/id/8982Customers shop differently than they did 20 years ago. But the key to selling to customers hasn’t changed. Successful retailers are listening to what their customers want, and transforming the shopping experience to meet those needs. Cisco is helping them do it. 2018-06-07http://americas.thecisconetwork.com/site/content/lang/en/id/8982/ Why Hackers Target Retailhttp://americas.thecisconetwork.com/site/content/lang/en/id/8901Cybersecurity attacks on retailers are extremely widespread today. And with all that customer information on hand, it’s no wonder. Retailers are a virtual treasure-trove of data. “Retail has some of the most notable cases in cybercrime,” said Steven Stone, Former EVP, Chief Information Officer at L Brands, Inc. 2018-05-01http://americas.thecisconetwork.com/site/content/lang/en/id/8901/ Exploring the ToyBox at NRF 2018http://americas.thecisconetwork.com/site/content/lang/en/id/8801If you weren’t able to join us at the 2018 National Retail Federation (NRF) Big Show, you missed out on Cisco’s super-cool Toy Box, a fully functional toy store right on the floor of the Javits Center. Much more than a booth, the Toy Box was an experience. It gave attendees a chance to walk in the shoes of a customer in an advanced retail environment that highlighted more than 20 retail technology solutions—including wayfinding and navigation by Phunware. With a new visitor showing up every eight seconds on average, the Toy Box was a huge hit. Let’s explore it! 2018-03-30http://americas.thecisconetwork.com/site/content/lang/en/id/8801/ 5 Steps To Creating A Better In-Store Customer Experiencehttp://americas.thecisconetwork.com/site/content/lang/en/id/8793Traditional retailers are feeling immense pressure to improve the in-store customer experience as innovative, digital-first competitors continue to enter the brick-and-mortar space. These disruptors are known to provide a more positive, memorable customer journey in the physical shopping world given that they’ve already learned so much about their customers online. Here are a few steps that any retailer can take to improve the in-store experience: 2018-03-27http://americas.thecisconetwork.com/site/content/lang/en/id/8793/ The Future of Retail: What’s real and what’s hype after NRF 2018?http://americas.thecisconetwork.com/site/content/lang/en/id/8757If you attended the National Retail Federation (NRF) Conference this January – and perhaps even if you didn’t – you probably heard about the award-winning Cisco ToyBox. A fully functional toy store on the NRF floor, the ToyBox enabled retailers to literally walk in their customers’ – and associates’ – shoes, highlighting how seamless shopping experiences are being created through the latest mobile and digital technologies.2018-03-12http://americas.thecisconetwork.com/site/content/lang/en/id/8757/ Securing the Network: Six Steps to Success for Hotels and Restaurantshttp://americas.thecisconetwork.com/site/content/lang/en/id/8621Improving data security must remain a priority for hotel and restaurant operators alike. Consider the statistics: According to the Trustwave (www.trustwave.com) 2017 Global Security Report, corporate and internal networks were the most frequently breached technology environments last year, accounting for 43% of incidents investigated by the company and representing a 3% increase over 2015.2018-02-02http://americas.thecisconetwork.com/site/content/lang/en/id/8621/ The Future Retail Experience is a Group Efforthttp://americas.thecisconetwork.com/site/content/lang/en/id/8616Strolling the floor of the National Retail Federation’s Big Show last week, it was hard to tell if the convention was a meeting of retailers or an offshoot of the Consumer Electronics Show that had ended days earlier in Las Vegas. A cheery humanoid robot named Pepper served as door host at the SAP booth. In other booths, less shapely automatons demonstrated how they stocked shelves and scanned for inventory. 2018-02-01http://americas.thecisconetwork.com/site/content/lang/en/id/8616/ The Annual Expedition— A Look at NRF’s Big Showhttp://americas.thecisconetwork.com/site/content/lang/en/id/8603It’s a journey that more convenience/petro retailers and service providers, large and small and from all corners of the U.S., are making each year. Off to the Big Show—the National Retail Federation’s (NRF) annual gathering of every retail segment imaginable —we go.2018-01-30http://americas.thecisconetwork.com/site/content/lang/en/id/8603/ The Biggest Trends of NRF 2018http://americas.thecisconetwork.com/site/content/lang/en/id/8602Retail’s biggest tradeshow has come and gone, leaving us with three days’ worth of talks, innovation, and insight to distill. Now that the dust has settled, two major trends have become clear. Retail’s evolution into unified shopping The movement from omnichannel to channel-less, or unified, shopping has been on the peripheral of many retailers, and at NRF 2018 we saw definitive movement towards true adoption.2018-01-30http://americas.thecisconetwork.com/site/content/lang/en/id/8602/ My NRF2018 retail demo awards roundup – from annoyingly smart fridges to self-powered pop-up shopshttp://americas.thecisconetwork.com/site/content/lang/en/id/8589My tour of NRF 2018 retail demos was a dizzying mixture of the clever and the overhyped. Here’s an illustrated review of this year’s winners, with a bias towards practical tech retailers can use this year.2018-01-29http://americas.thecisconetwork.com/site/content/lang/en/id/8589/ Retail Review – Employees are the Missing Link, and Conversational Commerce is the Wild Card at NRF 2018http://americas.thecisconetwork.com/site/content/lang/en/id/8587My first NRF 2018 retail review missed some surprising trends. In this roundup, I hit on retailers’ next moves: employee experience, conversational commerce, and the hard-to-win online consumer.2018-01-26http://americas.thecisconetwork.com/site/content/lang/en/id/8587/ The Retail Industry Has Come To Its Senses On Technologyhttp://americas.thecisconetwork.com/site/content/lang/en/id/8573In retailers’ playbook to win your discerning dollars, technology is often billed as that magic bullet merchants hope can help win you as a customer. But is it? Yes, artificial intelligence, augmented reality, data analytics, personalization and robotics still rank among 2018’s big sector tech buzzwords, but the retail industry is also coming to its senses about this: some tech bells and whistles don't really deliver beyond their initial wow.2018-01-25http://americas.thecisconetwork.com/site/content/lang/en/id/8573/