Cisco Americas Networkhttp://americas.thecisconetwork.com/rss/Recent AnnouncementsTue, 20 Nov 2018 17:54:57 -0800You Don’t Have to be Amazon to Create a Frictionless Retail Experiencehttp://americas.thecisconetwork.com/site/content/lang/en/id/9852The new normal in retail comes down to one simple concept, ease of purchase. The longer the list of obstacles that stand between your product and your customer, the less likely your customer is to complete a transaction or return for another. But let me let you in on a secret. Its okay, you can still thrive even if you’re not Amazon. 2018-11-20http://americas.thecisconetwork.com/site/content/lang/en/id/9852/ How to Empower Your Workforce to Create Repeat Loyalistshttp://americas.thecisconetwork.com/site/content/lang/en/id/9785No industry faces disruption as acutely as retail right now. Online-only retailers are challenging every piece of a retail puzzle that has not changed much in the last century. How do traditional retailers grow market share and revenue? Upon first glance, faster shipping and more customized in-store experiences seem like the most obvious answers. There is one critical component that retailers tend to overlook, however: workforce productivity. 2018-11-08http://americas.thecisconetwork.com/site/content/lang/en/id/9785/ Retail’s Missing Gap to a Brighter and More Sustainable Futurehttp://americas.thecisconetwork.com/site/content/lang/en/id/9775Retail is moving towards a new digital model that is expedited by all the various digital technologies, IoT capabilities and consumer expectations taking the stage. However, many retailers are faced with unexpected hurdles and challenges during this process of change and transformation. 2018-11-06http://americas.thecisconetwork.com/site/content/lang/en/id/9775/ Must do for Retailers: Driving Innovation While Protecting the Enterprisehttp://americas.thecisconetwork.com/site/content/lang/en/id/9425Brick-and-mortar retailers are standing at a crossroads – the intersection of innovation and security. Amid all the disruption happening in this sector, retailers also face significant security threats from both the cyber sphere and inside their physical stores. 2018-08-09http://americas.thecisconetwork.com/site/content/lang/en/id/9425/ Digital Transformation in Retail, how Cisco and its Partner Ecosystem are Transforming the Cisco Store!http://americas.thecisconetwork.com/site/content/lang/en/id/9049Envision if you will that it’s January 15th, 2012, and I am a week into my career at Cisco. On this day I would make my maiden voyage to the Cisco world headquarters in San Jose, CA. I would do all the new employee stuff, like getting my badge, laptop, and other meet and greet items that day. I would also take a trip to the Cisco store to get the latest swag they had to offer. 2018-06-27http://americas.thecisconetwork.com/site/content/lang/en/id/9049/ Technology Encourages Customers to Spend More Time at the Mallhttp://americas.thecisconetwork.com/site/content/lang/en/id/8982Customers shop differently than they did 20 years ago. But the key to selling to customers hasn’t changed. Successful retailers are listening to what their customers want, and transforming the shopping experience to meet those needs. Cisco is helping them do it. 2018-06-07http://americas.thecisconetwork.com/site/content/lang/en/id/8982/ Why Hackers Target Retailhttp://americas.thecisconetwork.com/site/content/lang/en/id/8901Cybersecurity attacks on retailers are extremely widespread today. And with all that customer information on hand, it’s no wonder. Retailers are a virtual treasure-trove of data. “Retail has some of the most notable cases in cybercrime,” said Steven Stone, Former EVP, Chief Information Officer at L Brands, Inc. 2018-05-01http://americas.thecisconetwork.com/site/content/lang/en/id/8901/ Exploring the ToyBox at NRF 2018http://americas.thecisconetwork.com/site/content/lang/en/id/8801If you weren’t able to join us at the 2018 National Retail Federation (NRF) Big Show, you missed out on Cisco’s super-cool Toy Box, a fully functional toy store right on the floor of the Javits Center. Much more than a booth, the Toy Box was an experience. It gave attendees a chance to walk in the shoes of a customer in an advanced retail environment that highlighted more than 20 retail technology solutions—including wayfinding and navigation by Phunware. With a new visitor showing up every eight seconds on average, the Toy Box was a huge hit. Let’s explore it! 2018-03-30http://americas.thecisconetwork.com/site/content/lang/en/id/8801/ 5 Steps To Creating A Better In-Store Customer Experiencehttp://americas.thecisconetwork.com/site/content/lang/en/id/8793Traditional retailers are feeling immense pressure to improve the in-store customer experience as innovative, digital-first competitors continue to enter the brick-and-mortar space. These disruptors are known to provide a more positive, memorable customer journey in the physical shopping world given that they’ve already learned so much about their customers online. Here are a few steps that any retailer can take to improve the in-store experience: 2018-03-27http://americas.thecisconetwork.com/site/content/lang/en/id/8793/ The Future of Retail: What’s real and what’s hype after NRF 2018?http://americas.thecisconetwork.com/site/content/lang/en/id/8757If you attended the National Retail Federation (NRF) Conference this January – and perhaps even if you didn’t – you probably heard about the award-winning Cisco ToyBox. A fully functional toy store on the NRF floor, the ToyBox enabled retailers to literally walk in their customers’ – and associates’ – shoes, highlighting how seamless shopping experiences are being created through the latest mobile and digital technologies.2018-03-12http://americas.thecisconetwork.com/site/content/lang/en/id/8757/ Securing the Network: Six Steps to Success for Hotels and Restaurantshttp://americas.thecisconetwork.com/site/content/lang/en/id/8621Improving data security must remain a priority for hotel and restaurant operators alike. Consider the statistics: According to the Trustwave (www.trustwave.com) 2017 Global Security Report, corporate and internal networks were the most frequently breached technology environments last year, accounting for 43% of incidents investigated by the company and representing a 3% increase over 2015.2018-02-02http://americas.thecisconetwork.com/site/content/lang/en/id/8621/ The Future Retail Experience is a Group Efforthttp://americas.thecisconetwork.com/site/content/lang/en/id/8616Strolling the floor of the National Retail Federation’s Big Show last week, it was hard to tell if the convention was a meeting of retailers or an offshoot of the Consumer Electronics Show that had ended days earlier in Las Vegas. A cheery humanoid robot named Pepper served as door host at the SAP booth. In other booths, less shapely automatons demonstrated how they stocked shelves and scanned for inventory. 2018-02-01http://americas.thecisconetwork.com/site/content/lang/en/id/8616/ The Annual Expedition— A Look at NRF’s Big Showhttp://americas.thecisconetwork.com/site/content/lang/en/id/8603It’s a journey that more convenience/petro retailers and service providers, large and small and from all corners of the U.S., are making each year. Off to the Big Show—the National Retail Federation’s (NRF) annual gathering of every retail segment imaginable —we go.2018-01-30http://americas.thecisconetwork.com/site/content/lang/en/id/8603/ The Biggest Trends of NRF 2018http://americas.thecisconetwork.com/site/content/lang/en/id/8602Retail’s biggest tradeshow has come and gone, leaving us with three days’ worth of talks, innovation, and insight to distill. Now that the dust has settled, two major trends have become clear. Retail’s evolution into unified shopping The movement from omnichannel to channel-less, or unified, shopping has been on the peripheral of many retailers, and at NRF 2018 we saw definitive movement towards true adoption.2018-01-30http://americas.thecisconetwork.com/site/content/lang/en/id/8602/ My NRF2018 retail demo awards roundup – from annoyingly smart fridges to self-powered pop-up shopshttp://americas.thecisconetwork.com/site/content/lang/en/id/8589My tour of NRF 2018 retail demos was a dizzying mixture of the clever and the overhyped. Here’s an illustrated review of this year’s winners, with a bias towards practical tech retailers can use this year.2018-01-29http://americas.thecisconetwork.com/site/content/lang/en/id/8589/ Retail Review – Employees are the Missing Link, and Conversational Commerce is the Wild Card at NRF 2018http://americas.thecisconetwork.com/site/content/lang/en/id/8587My first NRF 2018 retail review missed some surprising trends. In this roundup, I hit on retailers’ next moves: employee experience, conversational commerce, and the hard-to-win online consumer.2018-01-26http://americas.thecisconetwork.com/site/content/lang/en/id/8587/ The Retail Industry Has Come To Its Senses On Technologyhttp://americas.thecisconetwork.com/site/content/lang/en/id/8573In retailers’ playbook to win your discerning dollars, technology is often billed as that magic bullet merchants hope can help win you as a customer. But is it? Yes, artificial intelligence, augmented reality, data analytics, personalization and robotics still rank among 2018’s big sector tech buzzwords, but the retail industry is also coming to its senses about this: some tech bells and whistles don't really deliver beyond their initial wow.2018-01-25http://americas.thecisconetwork.com/site/content/lang/en/id/8573/ Cisco's Use of RFID Tags Garners Mention in TechTarget Articlehttp://americas.thecisconetwork.com/site/content/lang/en/id/8559Cisco is mentioned as a standout for its use of radio frequency identification tags to notify store employees to restock shelves. 2018-01-22http://americas.thecisconetwork.com/site/content/lang/en/id/8559/ NRF '18 Musings: What Comes First, the Analog or the Digital?http://americas.thecisconetwork.com/site/content/lang/en/id/8556Over the past few years, much of the talk surrounding technology strategies for hospitality has been how to enable digital touchpoints. These conversations centered on the concept of allowing the increasingly connected consumer to interact with a brand whenever and however they chose to do so. At the recent NRF Big Show, which took place January 14-16 in New York City, there is a new sentiment permeating technology providers – and that is making in-store experiences as much like the online experience as possible. 2018-01-19http://americas.thecisconetwork.com/site/content/lang/en/id/8556/ NRF 2018: 4 New Technologies with Cool Potential for Retailershttp://americas.thecisconetwork.com/site/content/lang/en/id/8557We make the rounds at the NRF 2018: Retail's Big Show in New York City to share mini demos of technology innovations unveiled at the retail conference. While these four tools each take a unique approach to integrating transformative digital applications into retail operations, collectively they aim to improve customer satisfaction as well as provide additional purchase and behavioral data to the business. Not surprisingly, artificial intelligence comes into play more than once. 2018-01-19http://americas.thecisconetwork.com/site/content/lang/en/id/8557/ Cisco at NRF and the foundation for digital transformationhttp://americas.thecisconetwork.com/site/content/lang/en/id/8545With the National Retail Federation in full swing, the Cisco booth is bustling with visitors. The team has deployed its Toy Box – a fully functional toy store featuring solutions for seamless experiences among shoppers, store associates, managers, and IT teams. 2018-01-18http://americas.thecisconetwork.com/site/content/lang/en/id/8545/ Best of NRF 2018: Top 10 Takeawayshttp://americas.thecisconetwork.com/site/content/lang/en/id/8553Cisco's ToyBox was named a "had-to-see booth" at NRF. RIS News reporter Jamie Grill-Goodman described the ToyBox as an "eye-catching display of digital disruption."2018-01-18http://americas.thecisconetwork.com/site/content/lang/en/id/8553/ NRF 2018: How Retailers Can Grab Value in the Shift to Digitalhttp://americas.thecisconetwork.com/site/content/lang/en/id/8544Retailers are changing how they invest in new technologies as they undertake digital transformation journeys. “Digital transformation is our path forward in retail,” said Kathryn Howe, senior adviser to retail industry clients for Cisco Systems during a panel discussion at NRF 2018: Retail’s Big Show in New York City on Jan. 15.2018-01-17http://americas.thecisconetwork.com/site/content/lang/en/id/8544/ Kathryn Howe: One of the Most Powerful Women in Consumer Technology is Transforming Retail with Cisco Technologyhttp://americas.thecisconetwork.com/site/content/lang/en/id/8529Dealerscope magazine recently named Kathryn Howe, Cisco’s Director of Digital Transformation, Retail and Hospitality, one of the most Powerful Women in Consumer Technology for 2017. Who knew that when she started out, she never even thought about working in the tech industry? 2018-01-12http://americas.thecisconetwork.com/site/content/lang/en/id/8529/ Planning for the Cyber Secure Store in 2018http://americas.thecisconetwork.com/site/content/lang/en/id/8515According to Cisco’s Midyear Cybersecurity Report, security remains one of the most important concerns for retailers as we head into 2018. In the past year alone, security breaches impacted store operations, finance and brand reputation.2018-01-10http://americas.thecisconetwork.com/site/content/lang/en/id/8515/ What Digital Transformation Actually Means for the Shopper and the Retailer: Shop in a Real, Digitally-Enabled Store at NRF – Cisco’s ToyBox http://americas.thecisconetwork.com/site/content/lang/en/id/8521It’s an exciting and frightening time to be in retail – technology is dramatically changing the way consumers shop, and their expectations have never been higher. Retail has become the single most disrupted industry in just three short years. How can retailers succeed when things are changing so fast? Some retail brands are closing their brick and mortar stores at an unprecedented rate. Others are reinventing the customer experience and opening a new kind of store. The key to survival is digital transformation. 2018-01-10http://americas.thecisconetwork.com/site/content/lang/en/id/8521/ Retailers, You Got This! Stay Focused on What Your Customers Wanthttp://americas.thecisconetwork.com/site/content/lang/en/id/8503Stay Focused on What Your Customers Want. Digitization Can Help.2018-01-09http://americas.thecisconetwork.com/site/content/lang/en/id/8503/ Domino’s Uses Technology to Deliver Customer Satisfaction – and Grow its Businesshttp://americas.thecisconetwork.com/site/content/lang/en/id/8361Blog post by Jeff Sharritts featuring a video of Domino's executives sharing their digital transformation journey. 2017-11-28http://americas.thecisconetwork.com/site/content/lang/en/id/8361/ Digitizing the Customer Experience: Are We There Yet?http://americas.thecisconetwork.com/site/content/lang/en/id/8263Experts agree that a superior customer experience is no longer a nice-to-have; it’s a must have. And in a world where technology plays an increasingly starring role in all touchpoints along the customer journey, digitally-savvy companies have a competitive edge. Yet, many businesses struggle to find ways to meaningfully connect with their customers on digital platforms. Middle market firms, in particular, face challenges when it comes to integrating digital solutions into the customer experience. 2017-11-09http://americas.thecisconetwork.com/site/content/lang/en/id/8263/ Digitizing Your Store? Why You’ll Need Strong Change Managementhttp://americas.thecisconetwork.com/site/content/lang/en/id/8028One of the most neglected aspects of the digital transformation process is the change management that helps make it possible. Not only does digital transformation alter the way you approach technology in your retail business, but it also requires a different way of looking at data, roles, and systems. While the tech shifts are significant, it is actually the people in your organization who are affected the most. 2017-09-12http://americas.thecisconetwork.com/site/content/lang/en/id/8028/